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Tada Feature Releases and Improvements May 2024

Introducing WhatsApp Chatbot Loyalty

Hey there, Friend


Greetings from our team! This month, we are thrilled to introduce game-changing improvements and updates that will redefine your loyalty program experience.

Be sure to save the date for Thursday, May 2nd, 2024, as that's when these exciting improvements will be released. Here's a sneak peek of what you can expect:


New on Tada: Loyalty Programs Made Easy on WhatsApp!



Upload receipt to get reward points


Aside of white label app or website for loyalty program, Tada now offer a new and innovative solution that allow brand to deliver a more direct and prominent loyalty experience for their customers; WhatsApp Chatbot Loyalty.

Previously, brands could only offer loyalty programs through websites or mobile apps. Now, with Tada's innovative WhatsApp Chatbot, you can take your loyalty program directly to your customers' most used platform.

Here are some examples of what the WhatsApp Chatbot can do:

  • Effortless member sign-up
  • Simplified point redemption
  • Seamless receipt input & validation
  • Built-in referrals
  • All-in-one engagement hub; from sending e-vouchers to surveys

This solution makes your loyalty program more accessible than ever, reaching customers where they already are.


API Integration for User ID as Unique Identifier


This is a big improvement for B2B clients who often store distributor names instead of member phone numbers. No need to worry about missing phone numbers anymore!

Previously, you couldn't use User ID to identify users within the API. But now, you can use User ID as a unique identifier for several API interactions.

By allowing User ID as a unique identifier, we're making it easier to integrate your system with ours for these specific features:

  • Member Info
  • Add Member
  • Update Member Data
  • Member List
  • Topup
  • Estimate Reward
  • E-voucher List
  • Request and Validate OTP

Great News for Integration Clients: Differentiate Deposit Buckets

for One Brand!



Now, you can create separate deposit buckets for different campaigns on your platform, even if they're all under the same merchant.

This means no more splitting merchants just to allocate budget for different campaigns. Previously, doing so hid all the deposits from the brand's overall view. But with this update, you can keep things organized and see everything in one place.

Simply include the "depositBucket" key in your API Create Order request and set the value on your dashboard by configuring the deposit bucket name. There's also a default "Non-redemption bucket" for any campaigns without a specific bucket assigned.

This update empowers you to run multiple campaigns under one merchant and see all deposits in one convenient dashboard view. Now, keeping track of your campaigns has never been easier!


Update Data Definition on Insights and Member Summary



Before, there might have been discrepancies between the member count in Insights and the number of active members. Also, the gender breakdown in Member Summary could differ from the cardholder count in the Member List.

Here's the good news!

To ensure a more accurate picture, the member count in Insights now reflects the member's activation date, emphasizing their onboarding date for enhanced clarity. Furthermore, the Gender Summary now uses card numbers to count members, guaranteeing perfect alignment with the Member List data. For even more clarity, we've also added a helpful tooltip to the Gender Summary.

These improvements make it easier to compare information between Insights and Member Summary. Now you can see a bigger picture of your members with more confidence!


Thank you for embarking on this journey of continuous improvement with us! We're genuinely excited about these latest updates, and we hope you are too. If you have any queries or require support, feel free to contact us directly or get in touch with your Client Success team for additional assistance.

Best Regards,

Tada Product Team




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